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AI-fueled lead magnet creation: Minutes from start to finish

Simplifying Ways to Integrate AI Into Your Online Business So You Can Profit More and Work Less

Hey there, AI-ify’ers!

Hope you’re having/had an awesome weekend.

Here’s what’s coming your way today:

  • Workflow of the Week: How to create a lead magnet in minutes

  • Gemini AI told me it needed a day to complete my task. Um, huh?

  • How Sora AI is going to change online business forever

  • An AI Chrome extension I kinda can’t get enough of

  • And more…

I super value your feedback. Share here: [email protected].

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💡 Here’s What You Need to Know…

  • 🔉 Hey Siri, how to set ChatGPT as your phone's voice assistant, both iOS and Android (See how).

  • 🧠 Growin' its brain even bigger: GPT-4 Turbo is trained up to Dec 2023 (Read more)

  • 🤯 Must see: Marques Brownlee showing why Sora AI videos are…wow. (See here)

  • 💻 How Sora AI Will Change Online Business Forever (Watch Here)

  • 👏🏼 I’m kinda obsessed with this AI Chrome Extension, (Harpa AI)

  • 🥷🏽 This is a banger of a tool that let’s you simultaneously use ChatGPT, Gemini, Claude, Perplexity on the same screen (Chathub)

AI-ify Insights

Gemini… What Were You Even Thinking? 🤦

Okay, so I tried out Google’s Gemini Ultra 1.0 (aka the new Bard).

I was excited... and then it dashed my hopes faster than you can say "slow AI".

My first prompt? It told me it'd finish BY. THE. OF. THE. DAY. … and it was 10am.

I mean, what?! 🤣 

ChatGPT Plus, meanwhile, was spitting out answers like it had a deadline. Point for ChatGPT.

But here's the thing, Gemini DID get better. Like, way better.

Now I'm finding myself liking it more than ChatGPT sometimes... and the Google integrations? Sweet!

Have you tried Gemini?

⚙️ Workflow of the Week:

(If you’d like to read this on The AI-ify website, simply click the “Read Online” link in the top right of this email).

Lead Magnets: Ideation -> Creation

Image created by Dall-E 3

Scenario:

Ok, you already know how important growing your email list is for your business.

And you also (very likely) already know that a great way to do that is by using lead magnets to attract your people.

✅ Solve a big problem for your person.

✅ Give them a quick win.

✅ Build the relationship.

But from coming up with ideas for a lead magnet through to actually creating the lead magnet…

…and then creating the landing pages, email sequence, etc... can be VERY time consuming.

👀 Let’s look at what these steps might look like:

  1. Understand your people’s pain points, challenges, desires: use existing knowledge of your audience or do market research.
    Time: 0-2 hours
    Cost: Free

  2. Brainstorm: Choose a big problem you’re going to solve, how you’re going to solve it, and in what format.
    Time: 1-2 hours
    Cost: Free

  3. Create: Write/Record the content, design any visual elements.
    Time: 3-10 hours
    Cost: Free for DIY or $50-$500+ for a graphic designer

  4. Landing page creation: Write and build the landing page you’ll use for the lead magnet, as well as the Thank You page
    Time: 2-4 hours
    Cost: Free for DIY or $100-$300 to hire someone

  5. Write emails: This will be for your automated post opt-in email sequence.
    Time: 4-6 hours (depending on how many emails)
    Cost: Free for DIY or $500+ to hire someone

Time Taken To Do This: 10 hours on the LOW end, PER lead magnet

💵 Cost: Aside from your time if doing it yourself, maybe $500+ if hiring someone to do the whole thing.

That’s a lot of time and possibly, money. So… 👇

🚀 Now, Let’s AI-ify This Whole Process:

Lead Magnet Ideation —> Creation

Let’s Pick a Hypothetical Business: 

Teaching woodworking to adults 30+ who are from beginner to intermediate hobbyists.

So, we’ll create a lead magnet for this business.

(This’ll be good because I have no woodworking skills. I’ve never even built a bird house).

What Will Be Needed:

  • (Ideally) Clarity on your offer

  • ChatGPT (or Gemini)

  • A way to create a landing page

  • Email CRM to send emails

Process:

Step #1: Knowing your target audience.

Remember, our hypothetical business is teaching woodworking to adults 30+ who are from beginner to intermediate hobbyists.

Let’s say you do NOT yet know their challenges, pain points, and desires.

You can use ChatGPT to help you figure this type of information out with the following prompt:

You are a seasoned woodworking expert and educator with years of experience both in creating diverse woodworking projects and teaching others, ranging from complete beginners to intermediate hobbyists. You have a deep understanding of the common challenges faced by adults who are new to woodworking, especially those over the age of 30 who are often balancing their passion for woodworking with other life responsibilities. You are familiar with the trends, tools, materials, and safety protocols in the woodworking community. You possess a keen insight into the motivations, interests, and typical constraints of this demographic. Additionally, you have a strong grasp of community-building within the craft and know how to guide newcomers towards finding their niche and overcoming initial hurdles.

##TASK
I want you generate a comprehensive list of challenges and pain points they might face as they embark on learning woodworking. In addition, I want you to include a list of desires they might also have with their interest in woodworking. 

##CRITERIA
- Consider their likely life stage, potential time constraints, financial considerations, and the desire for tangible results. 
- Include both practical and creative aspects that could appeal to them, and common pitfalls or challenges they might not anticipate.

Here’s what ChatGPT responded with (it gave me 10 of each so I asked it to narrow it to the top 3 for each):

Top 3 Interests:

  1. Creating Functional Items: This ranks highest as many in this age group are particularly interested in creating items that can be used daily in their homes, combining practicality with the satisfaction of DIY.

  2. Skill Mastery: Adults over 30 often have a strong desire to master new skills and take pride in learning complex woodworking techniques, reflecting a deeper interest in personal growth and craftsmanship.

  3. Personalized Gifts: Crafting unique items for loved ones not only allows for creative expression but also adds a personal touch to their creations, making this a popular interest.

Top 3 Problems:

  1. Time Constraints: This is a significant issue for many adults over 30, as balancing woodworking with other responsibilities such as work, family, and social commitments can be challenging.

  2. Budget Concerns: The initial investment in tools and materials can be significant, making this a major barrier for many beginners in this age group who may have other financial priorities.

  3. Space Limitations: Limited space for a workshop or storing tools and materials is a common problem, especially for those living in apartments or homes with limited extra space.

Step #2: Decide which of the problems you think is the biggest and then brainstorm the type of lead magnet you’ll create to solve it.

Let’s ask ChatGPT to help by using the same prompt we used in last week’s newsletter (again, kudos to @theroblennon for an early iteration of this):

You are an innovative and visionary specialist in woodworking and educating with years of experience both in creating diverse woodworking projects and teaching others, ranging from complete beginners to intermediate hobbyists. You have a deep understanding of the Pioneer-Migrator-Settler (PMS) framework and Blue Ocean strategy. You possess a knack for online marketing, email list growth, and competitive analysis, as well as a creative, quirky, and compelling perspective. Your task is to generate 15 lead magnet ideas with a perfect blend of creativity, peculiarity, persuasiveness, and novelty. Remember, your suggestions should ideally create new market spaces and boost profitability for the company. 


##TASK
Leveraging all of your expertise, craft 15 innovative lead magnet ideas for the BUSINESS using Blue Ocean's Pioneer-Migrator-Settler (PMS) Map framework, ensuring to include 3 creative, 3 weird, 3 compelling, and 3 novel and unexpected concepts.

##RULES TO FOLLOW
- Start by understanding the PMS Map framework thoroughly. 
- Next, brainstorm 15 diverse lead magnet ideas, incorporating 3 creative, 3 weird, 3 compelling, and 3 novel and unexpected ones. 
- Justify each idea under the appropriate PMS category, considering BUSINESS's focus on helping online businesses use AI to work less and profit more.
- The output format should be a tidy markdown table with columns for Pioneer, Migrator, and Settler, and rows for each unique concept you generate. Craft your output with an eye toward clarity, precision, and creativity in equal measure.

##CONTEXT
- The [BUSINESS]: teaches woodworking to adults age 30+ who are from beginners to intermediate hobbyists.
- The audience's main challenge is Budget Concerns: The initial investment in tools and materials can be significant, making this a major barrier for many beginners in this age group who may have other financial priorities.
- The PMS Map framework is a 3-by-2 matrix categorizing businesses based on innovation level: pioneers (blue ocean offerings), settlers (me-too businesses in the red ocean), and migrators (in between). For a balanced strategy, aim for a healthy mix of all three categories. 

##CONSTRAINTS
Avoid providing ideas that lack relevance to or COMPANY’s specific audience. Also, ensure that each idea fits clearly within one of the PMS Map categories.

I ended up testing this prompt in both ChatGPT and Gemini, and I liked Gemini’s response much better than ChatGPT’s.

Below is one of the ideas I really liked.

Steps #3 and 4: Since I liked Gemini’s response better, I’m just going to continue in the same chat in Gemini and ask it to create the lead magnet.

To keep this here Workflow from getting TOO long, I’m going to dial the AI-Generated Project Plans back a bit and go with a lead magnet idea of a beginner-focused Project Plan — that includes a printable checklist workbook.

The prompt was VERY simple since I was just continuing in the same chat:

I want you to create a fully fleshed out project plan for a woodworking project that can be created for less than $100 in wood, and 5 or fewer basic woodworking tools.

Include any necessary cost itemizations and potential customizations within the project plan.

This is was the response (again, this is in Gemini): 🤯

Detailed Project Plan: Rustic Floating Shelves

Materials:

  • Lumber:

    • 2x6 boards (for example, two 8-foot boards if making two 36-inch shelves) - ~$20-30

    • 1x2 boards for back support (optional, same quantity and length as 2x6) - ~$5-10

  • Sandpaper: 80-grit, 120-grit, 220-grit - ~$5

  • Wood stain or paint (choice of color) - ~$10-15

  • Polyurethane/finish sealant - ~$10

  • Wood glue (optional) - ~$5

  • Heavy-duty screws (3-inch or longer) - ~$5

  • Wall anchors (if not attaching directly into studs) - ~$5

Tools:

  1. Saw: Circular saw, handsaw, or miter saw for the most precise cuts.

  2. Drill: With standard drill bits and countersink bit.

  3. Sander: Handheld block or random orbital sander for faster results.

  4. Level

  5. Measuring tape

  6. Pencil

  7. Stud finder (optional, but recommended)

Instructions:

  1. Plan & Cut:

    • Determine spacing: Decide how far apart you want your shelves.

    • Calculate lengths: Measure the wall space and decide on the desired shelf length.

    • Mark & cut: Mark cutting lines clearly on your 2x6 boards (and 1x2 if using). Use a saw to cut the boards to length. Tip: A speed square can help with straight cuts.

  2. Sand:

    • Start coarse: Begin with 80-grit sandpaper to smooth rough edges and surfaces.

    • Progress to fine: Switch to 120-grit, then finish with 220-grit for a smooth, paint-ready surface.

    • Round edges (optional): Slightly sand the corners for a softer look.

  3. Finish:

    • Clean surface: Wipe away sanding dust with a tack cloth or damp rag.

    • Apply stain: Follow product directions, usually applying with a brush or rag, wiping off excess. Let dry completely.

    • More coats (optional): Apply additional stain coats for a deeper color.

    • Apply sealant: Apply several thin coats of polyurethane, sanding lightly between coats for the smoothest finish.

  4. Assemble (if using back support):

    • Align & mark: Place back support boards flush against the rear edge of the shelf boards. Mark for drilling pilot holes.

    • Attach with glue & screws: Apply a thin line of wood glue. Drill pilot holes, then secure with screws, ensuring they go through to the shelf board.

  5. Hang:

    • Find studs: Use a stud finder to locate studs in your wall for maximum support.

    • Mark & pre-drill: Mark the desired shelf location on the wall. Pre-drill pilot holes into the shelf (countersink slightly for flush screw heads).

    • Install: Hold the shelf against the wall, ensuring it's level. Drive screws through the shelf into the wall studs (or use wall anchors).

💸 Cost Estimate:

  • Basic Version: ~$50-60 for two shelves (lumber, sandpaper, basic finish, screws).

  • With Upgrades: Can increase slightly depending on chosen stain/paint, back support addition, or fancy wall anchors. Should still remain under $100.

Customizations:

  • Size: Vary the length of shelves and the number of shelves to fit your space.

  • Finish: Explore different wood stains, paints, milk paints, or even distressing techniques for a unique look.

  • Back Support: Add a back support for extra sturdiness with heavier objects, or omit it for a cleaner minimalist look.

  • Corbels: Incorporate decorative corbels below the shelves for added support and a traditional touch.

  • Functionality: Build in dividers to create compartments on a long shelf.

  • Lighting: Integrate LED strip lighting under the shelves for a modern glow.

Important Notes:

  • Safety First: Always wear safety gear (glasses, mask) and work in a well-ventilated area.

  • Wood Selection: Pine is budget-friendly. Other woods like cedar or walnut offer different aesthetics.

  • Personalize: This is your project - express your creativity and customize it to perfectly match your style!

Additional Tips:

  • Practice cuts: Do test cuts on scrap wood if you're new to saws.

  • Stain test: Try your stain on a scrap piece to ensure you like the color.

  • Shelf variation: Create a wider shelf by using a 2x8 or 2x10 board.

Now I’m not a woodworker, but that looks like a great project plan outline to me. I could literally review it, make any necessary updates, add checkboxes where appropriate, and there’s my Printable PDF Checklist Project Plan.

For Step #5, we’re going to prompt it to come up with some compelling titles and descriptions for this lead magnet.

Here’s the prompt I used:

I now want you to write 5 potential titles and descriptions for this lead magnet. They must be compelling and make the ideal target audience feel as though they must have this lead magnet.

🏆 Here’s the response I liked the best, focusing on the biggest challenge from earlier:

  • Lead Magnet Title: Custom Shelves Made Easy

  • Description: No fancy tools or skills needed! This checklist makes building your own floating shelves a breeze.

🏁 Final step: Write the landing page copy.

And of course, we can use a prompt to write the copy.

I’ll continue using Gemini in the same chat…

Now, I want you to act as a conversion copywriter and draft concise and persuasive landing page content for this lead magnet that addresses the challenge of Budget Concerns: The initial investment in tools and materials can be significant, making this a major barrier for many beginners in this age group who may have other financial priorities.

The call-to-action is to download the [NAME].

[NAME]: Lead Magnet Title: Custom Shelves Made Easy
Description: No fancy tools or skills needed! This checklist makes building your own floating shelves a breeze.

Normally I wouldn’t give ChatGPT, or Gemini in this case, a different persona within the same chat, but I wanted to test it since the entire history of this project was within the same chat. And, it worked out.

Here’s the response it gave me. It’s not the GREATEST, but definitely something we could tweak and improve. But all in all it’s pretty dang good…

Headline: Build Your Dream Shelves Without Breaking the Bank

Subheading: Get the step-by-step guide that makes this beginner project amazingly affordable.

Intro Paragraph: Want to add the perfect touch to your home but think custom shelves are out of your budget? Think again! Our "Custom Shelves Made Easy" checklist walks you through building gorgeous floating shelves using basic tools and easy-to-find materials.

Bullet Point Benefits (Focus on Cost)

  • No expensive equipment: Designed to work with tools you likely already own, or can easily borrow.

  • Smart material choices: Learn which lumber types are both beautiful and budget-friendly.

  • Minimize waste: Our cut lists help you buy only what you need, reducing costs.

  • DIY Savings: Skip high retail prices and take pride in building it yourself!

Addressing the Hesitation

"I get it! Getting started with woodworking can feel expensive. But this project is designed to be a low-cost entry point. You might be surprised how much you can achieve with a little guidance and smart planning."

Call-to-Action

Ready to transform your space without emptying your wallet? Download our "Custom Shelves Made Easy" checklist now and start your budget-friendly build!

[Download Button]

Optional Extra:

  • Success Story: A short quote from a beginner who saved $$ with your guide adds social proof.

Tips:

  • Keep it Concise: People scan web pages quickly – make your points clear and impactful.

  • Images: Show examples of simple, yet beautiful shelves to boost inspiration.

  • Urgency: Phrases like, "Start building today!" encourage action.

🤖 By AI-ify’ing This Workflow, We Saved…

Time Saved: ~9 hours 

💵 New Cost: your email CRM and if you use a landing page software.

⚡️ Energy Saved: I mean, you’re getting 9 HOURS back. I’d say that’s a ton of energy saved.

Steal this workflow and start creating lead magnets in a matter of minutes!

🚀🚀🚀

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Thanks for reading The AI-ify, appreciate you.

Have an awesome week!

Rick