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- The #1 Reason You're Not Making Sales (And How To Use AI To Solve It)
The #1 Reason You're Not Making Sales (And How To Use AI To Solve It)
Simplifying Ways to Integrate AI Into Your Online Business So You Can Work Less and Profit More
Hey Optimizers!
Welcome to the only place where we combine AI and online business coaching to help you be more efficient and profitable.
Here’s what’s coming your way today:
AI Use Case of the Week: The #1 reason you’re not making sales (and how to use AI to solve it)
How your AI breakthrough might just one test away
The ultimate content repurposing + social posting automation
Gemini Live is, uh, live. It’s your new voice AI sidekick
Using MidJourney just got way easier (and free trials are back)
And more…
Before we dive in today…
I wanted to let you know that the price of my AI Playbook Premium Community on Skool increases to $97/mo once we hit 100 members (it’s currently $77/mo).
We are at 92 amazing members at the time of this writing.
You won't find another place that offers BOTH AI and online business coaching together in one community.
See you inside.
💡 Here’s What You Need to Know…
🤖 Gemini Live: Google's New Voice AI Sidekick In Your Pocket (and it’s actually live)
🌅 MidJourney Has Temporarily (re)Turned On Free Trials: They’ve also just launched their website experience — you no longer have to use MidJourney in Discord.
Better Than MidJourney? Ideogram just released it’s 2.0 version and it’s pretty dang cool, with their most advanced text-to-image model yet and other upgrades. It’s also free for all users.
🌎 ElevenLabs' Reader App Now Speaks 32 Languages: Prefer to listen to emails, PDFs, articles, e-books, etc? Here’s a solution for you.
📊 Perplexity AI To Launch Ads In Q4: Not surprised at all. I guess it was just a matter of time, eh?
📧 Gmail's Gemini Gets New 'Polish' Feature: The Gemini AI writing tools available in Gmail are being improved with a new “Polish” drafts feature.
📚 Anthropic Just Released a Couple Prompting Courses: Here’s the beginner one.
🎆 Claude Has a New Screenshot Feature: In case you weren’t sure how to take screenshots, Claude now has a little screenshot button below the prompt field so you can include screenshots in your prompts.
The Ultimate Content Repurposing + Social Posting Automation
Last week I created and shared a video walk-through of an AI Automation inside my free AI Playbook Skool Community called…
The Ultimate Content Repurposing + Social Posting Automation.
Here’s what it does:
1️⃣ Takes your "base" content (podcast transcript, blog post, etc.)
2️⃣ Magically transforms it into multiple social media posts
3️⃣ Waits for your seal of approval
4️⃣ Then once approved, auto-posts to your chosen platforms
The results?
⏰ HOURS saved every week
💰 Easily $500/month back if you’re paying for someone to do this
If you’d like to watch the step-by-step automation video so you too can build it…
✨ AI Playbook™️ Insights
Your AI Breakthrough Might Just Be One Test Away
I’m always talking about effective I think using Claude is for most business tasks (especially writing).
It’s my go-to.
But it’s also super important to remember to be testing different AI models too.
Take it from one of our AI Playbook Premium Community members who's been absolutely loving Google's Gemini 1.5 Pro.
She's saving hours each week with it, and the outputs are spot on for her specific use cases.
I seldom use Gemini but this is a perfect example of someone testing other models and seeing huge success for their specific use cases.
If you’d like to test how different AI models react to the exact same prompt you give it, there are some great tools that make it super simple.
Here are a few:
Chathub.gg (free and then for higher usage, it’s paid)
OpenRouter Playground (will need API keys from the models you want to test)
For me, my favorite way to test the different models is with Chathub because it’s free to use and it’s super simple.
Moral of the story here?
Don’t get married to one AI model.
Test different ones to see which one(s) gives you the best output for your specific use cases. 🙌
⚙️ AI Use Case of the Week:
The #1 Reason You’re Not Making More Sales
Created by DALL-E
On a recent Online Business Strategy Call in The AI Playbook Premium community, I shared the #1 reason why you're not making more sales in your online business.
The reason is simple, yet hard to do.
💡 It's the ability to succinctly communicate what the promise of your offer is to your target audience.
Nine times out of 10 when I ask people what the Promise of their offer is, they tell me all the features (students get access to these monthly calls, a 12 module online course, blah blah blah).
Those are features, not the Promise.
When you’re clear on the benefits of what you do, you’re clear on your Promise.
If you can't succinctly and clearly communicate the benefit of your offer, people aren't going to buy.
So today I want to help you get clarity on your Promise so you can make more sales. 🚀
Here’s a helpful ChatGPT-4o prompt that can help you get clarity...
##Role
You are a world-class marketing consultant with a strong focus on positioning and messaging for online businesses. You have a deep and wide expertise of how to refine and communicate the value of a business offer.
##Task
You are tasked with creating a powerful and concise Promise statement to be used as the core marketing message for an online business' offer.
This Promise should clearly communicate what the business provides, who it helps, and the primary benefit it delivers. The goal is to craft a clear and succinct statement that deeply resonates with the target audience by using language that is simple, relatable, and impactful.
##Context
You will be provided with the following information:
Target Audience: {{TARGET_AUDIENCE}}
Key Benefit: {{KEY_BENEFIT}}
Business Type: {{BUSINESS_TYPE}} (e.g., an online course, membership, or coaching program)
##Instructions:
- Focus on Clarity: Craft a Promise that directly addresses the needs and desires of the target audience. Ensure the statement is clear and straightforward.
- Emphasize the Benefit: Highlight the key benefit that the offer provides and why it matters to the target audience.
- Use Audience-Friendly Language: Write in a way that the target audience would naturally speak and understand. Avoid using jargon or overly complex language.
- Drive Connection: The Promise should create an emotional connection with the audience by addressing their pain points, desires, or aspirations.
Example Structure: "I help [TARGET AUDIENCE][KEY BENEFIT] so they can [DESIRED OUTCOME]."
Now, copy and paste this into ChatGPT-4o and refine until you’re happy with the Promise of your offer.
Then talk about it everywhere so you can make more sales. 💰
🚀🚀🚀
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Hey, thanks for reading, appreciate you.
Have an awesome week!
Rick